Served as Creative Lead for The Los Angeles Rams uniforms unveiling. Defined the digital announcement's look and feel, orchestrated the social media roll-out, and curated the website experience.
Post-launch, I spearheaded the design and development of the comprehensive style guides for the 2020 season. This encompassed everything from social media guidelines to photography expectations.
For the social guidelines, gameday creative, and season look & feel, I aimed to push the boundaries of traditional football graphics in media. By leveraging a bold sans serif, embracing our new colors, and employing clean designs, we set ourselves apart from the other 31 teams, capturing worldwide attention and establishing new benchmarks.