We turned a regular bodega into a secret haven: a hard seltzer speakeasy. In the heat of July in NYC, visitors entered the unassuming bodega, only to find themselves passing through industrial fridge doors into a White Claw sanctuary.
As the lead designer, I collaborated with the team to craft a graphics package that embodied White Claw's vision. From promotional materials to moodboards, we worked together to ensure every deliverable was on point. Steering the event's visual direction, I designed signage and wayfinding elements, adding to the covert ambiance of the hidden bodega experience.
Crafting moodboards, we honed in on the space's vibe. Through rounds of revisions, we ensured White Claw's vision came alive.
“Once inside guests will eneter a refreshing oasis - speakeasy meets chill. The space should feel inviting, cool, kinetic yet elevated.”
GRAPHICS PACKAGE