SmartThings Meets AI Home
Most smart homes overpromise and underdeliver. For Samsung, we showed a version of AI that actually feels natural.
As Lead Designer + Art Director, I defined the visual world of Samsung’s SmartThings ecosystem–designing the on-screen UI, lighting behaviors, motion, and micro-interactions that made advanced tech feel intuitive, human, and effortlessly alive. The campaign drove measurable lifts across Samsung’s AI appliance and TV lineup.
We created four :30s to bring this to life.