Branding+Identity
Promotional Materials
Digital+Web Design
Design Systems

ART DIRECTION+SET DESIGNER+LEAD DESIGNER


UPROXX SHOWS
As the lead designer and art director for numerous original and branded UPROXX shows, I led the branding efforts from inception to execution.

This involved defining visual identities, crafting logos, developing video graphics, and ensuring consistency across all branded content. Through careful attention to detail and a collaborative approach to innovation, I partnered with teams to bring each show's vision to life, jointly boosting their visibility and influence in the digital realm.


FRESH PAIR

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Hip-hop legend Just Blaze and sneaker customizer Katty Customs star in a new show from Uproxx— FRESH PAIR.
The series tells the story of some of the most iconic names in culture – from Jadakiss to Will.i.am to TI – through a single custom sneaker.



HOW I BLEW UP  

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HOW I BLEW UP delves into the pivotal moments when today's brightest stars skyrocketed to fame, exploring their journey, emotions, and future endeavors. Through candid insights and celebratory reflections, they share their success stories, delighting fans with newfound admiration.



BEHIND THE VIDEO

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BEHIND THE VIDEO invites industry luminaries to offer exclusive behind-the-scenes commentary on their hit music videos. Through engaging with questions, sharing anecdotes, and responding to comments, they offer fans a deeper connection and insight.