Branding+Identity
Promotional Materials
Digital+Web Design
Design Systems
ART DIRECTION+LEAD DESIGNER
WMX FAST CHANNEL BRANDING
Leading the creative vision and design process, WMX's first FAST channels were brought to life exclusively on The Roku Channel. Shaping the visual direction, I ensured that WMX Pop, WMX Rock, and WMX Hip-Hop channels delivered an immersive experience for viewers, seamlessly blending music videos, concerts, and original programming.
As the design lead, I conceived and executed the visuals for three exclusive FAST channels, reaching an estimated 80 million viewers through The Roku Channel's Live TV Guide.
Taking on the roles of both designer and art director, I led with the goal of creating a versatile design system that truly captures the essence of the artists and their music.Creating a simple framework that allows for consistent brand representation and builds recognition.Our designs adapt seamlessly across TV, mobile and web.My goal for this project was to develop a cohesive visual language and modular design system to unify brand presence across all platforms, ensuring flexibility and consistency in design execution.Celebrating the 'X' in our logo as a central visual mark, it becomes a signature element, reinforcing the WMX identity.